artisan apparel for nomads and romantics
Since 1976, we've been dedicated to the preservation and perpetuation of luxurious textile designs from all over the world. Every spring, autumn and winter, we produce a new and entirely original collection of garments for women and men, including exquisite, one-of-a-kind art knits.
Every piece you'll find in our catalogues and on our website is completely original and most are crafted exclusively for Peruvian Connection. Our in-house studio of talented designers creates everything from scratch—from the seasonal colour palettes and custom dyes to the actual drawings and patterns themselves.
These intricate knit and woven designs are then brought beautifully to life by highly skilled Andean artisans—craftswomen whose textile tradition goes back millennia. These gorgeous knit and woven pieces are made from luxury fibres native to the Andes—silky soft alpaca and Peruvian pima cotton.
Although our core design inspiration springs from Peru, our varied collections celebrate ethnographic textiles from cultures all over the world. The result is what you see here: some of the most exquisite handcrafted garments to be found anywhere on earth. Welcome to Peruvian Connection.
Welcome to Peruvian Connection.
Started in 1976 by the mother and daughter team of Biddy and Annie Hurlbut, Peruvian Connection was inspired by Annie's anthropology research on women in the Andean marketplaces of Peru. 19-year-old Annie fell in love with the extraordinary hand woven mantas and ponchos she discovered in the markets of Cuzco, the ancient capital of the Incas.
Fascinated by these ethnographic textiles, she began collecting them, learning everything she could about the alpaca fibres from which they were woven, the spinning and dying of the fibres, the warp-faced weaving techniques employed, and the ancient Andean textile tradition of which they were a part.
Along the way, Annie encountered some rather simple but extraordinarily soft and luxurious sweaters knit from the same alpaca fibre. One sweater in particular caught her eye, and she promptly bought it for her mother's upcoming 50th birthday.
Returning home to Kansas for the birthday, Annie brought with her the gift she had purchased, a soft, shapely sweater coat knit of alpaca yarn and trimmed with the glamorous long haired fur of the same animal. Biddy and her friends were fascinated with the sweater, and soon, Annie and Biddy began importing a small range of sweater styles, which Annie designed and produced in Peru and Biddy sold from her home in Kansas. Peruvian Connection was born.
Annie and Biddy sold their artisan-made alpaca sweaters to a few high-end specialty stores, like Henri Bendel in New York and and Halls in Kansas City. They also created a small catalogue, with Annie doing everything from photography, styling and writing the copy, and Biddy taking care of the packaging and shipping of orders.
The business grew slowly but steadily until one day in 1979, when Annie was showing the line at a New York boutique show. A style writer from the New York Times stopped by the Peruvian Connection's booth and was intrigued by what she saw. The writer did an interview with Annie for what would turn out to be a quarter page article on the front of the paper's Style section. Within three months, Peruvian Connection had 5,000 requests for a catalogue.
0800 072 14 14
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0800 55 00 00
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+44 (0) 1491 878 400
(0800ﾖ1900 BST Mon.ﾖFri.;
0900ﾖ1700 BST Saturdays)
+44 (0) 1491 875 188
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